Breakthroughs in technology have transformed the daily existence, activities and workload of every human being across the world. This happens because nowadays most of the people are highly dependent on the latest gadgets and may not survive a single day without using “high tech” gadgets like mobile phone, computer, tablet, laptop and internet. While innovations in information and communication technology in many industries have allowed manual processes to be automated, the creation of new communication practices, as well as the transmission and processing of information, has also changed and become much faster and easier.

Realizing the advantages of making use of modern technology, especially the use of the internet, more and more companies and business entities are starting to implement effective strategies in their business operations because an effective marketing tool will help in branding and advertising their products and services. Hence, online marketing and e-commerce has become an indispensable part of every industry in the global market.

Since online promotion and campaign have made a huge impact on business operations, visibility in the “virtual world” is now an important issue and criterion in achieving successful business. Thus optimizing and optimizing a website is essential to gather a wider range of audience, gain recognition and reach the global market.

Likewise, for a business to get ahead of their target market and be ranked on the first page of search engine results, optimization is really a major requirement, and writing an SEO blog is an absolute advantage. Note, however, that search engines rank websites according to how good each one is. Therefore, optimization is definitely a critical factor in achieving better visibility and online presence due to the following SEO benefits:

• Optimization helps generate more traffic.
• Gets frequent and potential visitors or clients.
• Improves search engine ranking for keywords.
• Increase business exposure and enhance brand awareness.
• Boosts traffic.
• Is improvement in domain authority.
• Improves the PageRank of the target web pages as well as the site’s home page. And
• In the end, improvement will positively affect the company’s revenues.

If the purpose of every website on the Internet is to increase visibility and reach as many people as possible around the world, then the best way to do this is by remembering and achieving the following pointers:

Convey your message effectively
Writing an effective SEO blog can encourage and draw the attention of the visitor/viewer to discover more about the product or services. To do this successfully, the page must communicate the message clearly and positively.

Determine your target audience
Always keep your target market in mind while conceptualizing the blog. Thus, blog content should be compelling, relevant, and useful to your target readers.

Use powerful and valuable information
Give your readers useful, adequate, and appropriate information about the nature of the business. But remember that blogs should not be too promotional and not used as advertising material.

To ensure that your SEO application generates good traffic through search engine usage, the following best practices should be implemented for each article:

Title. This should not exceed 60 characters, make sure it fits the content.

Unique theme. People like to read informational articles that are different from others because they want to learn something new.

Therefore, to ensure increased web traffic and successful application of SEO techniques, both the content and the title of the article must be considered Writing an SEO blog.