Placing ads on social media like Facebook, Instagram, and Twitter is an effective way to increase followers, build your email list, and engage with your audience more.

You can practically reach and engage with your ideal audience with just a few mouse clicks. But first, you need to get their attention. One of the best ways to do this is to advertise on the social platforms where your audience hangs out.

It is inexpensive

You can place ads on any social platform like Facebook, Instagram and Twitter for less than $20 and get results. You can inexpensively test the ad, tweak it, improve it, then run it again, increasing your budget based on your desired ROI.

It is effective

Paid advertising works very well since a lot of people use social media regularly. If you plan your advertising properly, it will look like you are engaging with your audience more. You don’t want the ad to look like a TV ad, but instead to look like another post with valuable information.

The targeting is amazing

The way you can target your audience on social platforms is reason enough to start using paid advertising. You can run remarketing campaigns that show an ad to people who actually went to your site but left without purchasing, for example.

Enhances brand recognition

Even if someone doesn’t click on your ad, they may still see it in their feed. This vision cannot be undone, and the more times they see it, the more likely they are to act on the ad.

It provides more opportunities for your potential customers to convert

If you really want to convert more leads, paid advertising directly on social media is an excellent way to achieve this because you will reach more people than with a regular post.

Improves your brand authority

Most social media ads will show as ads with the word “sponsored” appearing in the post. While this may sound like a negative, it is not. If you are seen as someone who spends money on social media ads, your audience will perceive that you make money in your niche. This will then begin to raise the level of authority in their minds.

It brings more traffic to your website

Social media ads will bring more traffic to your website. Make sure you send it to an amazing landing page, specific to the social media site where you are placing the ad.

Builds your email list faster

There is no doubt that using social media ads to offer a freebie (key magnet) will help you build your list faster. But, it has to be highly targeted, solve a serious problem with ease, and set up right with the social media platform you’re using.