Startups are advancing rapidly. Every second, three new startups will be launched around the world. Through this we can know that the total number of startups launched around the world per hour and day is: 11,000 per hour and 259,200 per day. But the most terrible aspect is that, according to the latest research by CB Insights, out of all the startups launched, only 10% of the startups are successful and 90% of the startups fail.

It makes everyone think, why are only 10% of startups successful and the rest fail?

There can be many factors to the success and failure of a startup. But out of all these, every startup must absorb some marketing factors to be on the 10% list.

1- The website

In today’s digital world, a website is a necessity for businesses whether big or small. Moreover, customers will be online 24/7. So, your business or company does not have any visibility on the internet, then your business will lose some wonderful opportunities. A website is what makes you accomplish different marketing strategies and make your business grow.

2. Video clips

Many companies have not yet realized how important a role videos play in the corporate world. Videos are part of communication with your customers, announcements of new products or services, and product or service updates. Therefore, you need to ensure that your videos are of the highest quality because the success of your business depends on this factor. The videos can be of different types like company videos, Explanatory videosdemonstration videos, product or service videos, and presentation videos.

3. Applications

These days mobile apps play a vital role in business. Research shows that time spent on mobile has increased by 575% compared to previous years. Therefore, applications have become the dominant form of digital interaction. Customers navigate today’s world and use mobile app platforms to get there.

4. Charts

Infographics express complex messages to viewers in a way that enhances their understanding. It represents the visual information that helps engage your products or services. Pictures are often an extension of the content of a written article, but infographics convey a message or principle on their own.

It creates an interaction for the user as they can easily understand your product or service.

There are many types of infographics such as cause and effect infographics, quantitative infographics, time infographics, and product infographics. Choose the best infographics that your business needs.

5.VR & AR

The very existence of work depends on how modern you are. You simply cannot miss any opportunity in front of you. These new technologies can be very beneficial for you as a startup.

Here are some of the companies they use VR & AR for and explore their brands.

The above are the main factors with which you can create your niche in the market as a startup.

We suggest you check more about Marketing and advertising strategies for startups.