For those who run online businesses and other advocacy or promotion forums, and worry about getting less traffic and attention from online users, they may be wondering about two main aspects:

Either they are wondering how they can increase traffic to their site, or they don’t have much experience, giving inexperienced people tips on increasing traffic. This predicament often leads online entrepreneurs to follow the wrong advice, and then give it to others. Increasing traffic to your website shouldn’t be a problem, however it takes a lot of time and effort and definitely won’t happen if you just sit there and do nothing.

If you’ve ever been involved in online promotion or website marketing, you’ve likely heard again that “content is key”. Since we often get caught up in the mad rush of promoting our websites by trading links, submitting to search engines, or buying pay-per-click advertising, we can easily forget that no one will visit our site, or if they do, they won’t stay long if we don’t have anything interesting or useful for them to see, read, or hear.

Strategies for building links and gaining increased web traffic

Mutual linkage. This method refers to the simple exchange of links between websites. The site agrees to place a link on one of its pages in exchange for a link from your site, links can be either text or banner/graphic.

Cross-linking can be done through various methods. One way is to submit your website to directories, this is where you choose the top level category and include your website and description in it. A popular directory can provide you with targeted traffic, and these directories often come in three forms, which are non-reciprocal, mutually free, or paid directories.

In a free non-reciprocal directory, you can send him for free without having to associate with him again. For free mutual directories, you can submit your link for free, but you must have a link from your site to the directory in order to be accepted. Finally, in a paid directory, you have to pay either monthly/yearly or for life, in order to get your site listed.

Content Linking: In this method, you use articles on specific topics and link from those articles to your site in the form of a resource box at the end of the article. This can be an effective one-way binding method.

By writing something interesting and informative about your niche and emailing other bloggers to let them know, there’s a good chance they’ll link to you too. It’s a good idea to leave comments on other people’s blogs and link them back to your site.

Another way to create a better online exposure and let others know about your site is to post everyone else’s positive reviews on a popular topic. Additionally, posting to Yahoo and Google Groups with a link to your site in your signature, as well as answering questions on Yahoo Answers helps increase awareness of your site.

– Connectivity through social networks. This is a new way to generate links from new marketing mediums like Facebook, MySpace, or social bookmaking sites like Digg.com. A large network of themed bookmarking sites appeared in 2007.

Another good way to increase traffic and create effective links is to contact similar sites in your niche and order a link exchange, which can also provide you with regular targeted traffic. For example, if you have a site that sells unique baby accessories, you can contact sites that sell baby clothes, toys, etc. and ask for business links where you can also provide them with traffic. Also, make sure that you are trading with the right sites that will actually be beneficial to you, as too many outbound links can have a negative impact on your site.

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